Believe-owned distribution company TuneCore has appointed Noémie Lambert as Head of TuneCore, France.
The appointment, announced on Wednesday (September 9), was made jointly by Brian Miller, Chief Business Officer at TuneCore, and Basile Beaugendre, Regional Head of TuneCore, Europe, to whom Lambert will report.
In the role, Lambert will lead the growth of the TuneCore business and local community engagement across France and French-speaking countries, according to the company.
She is also tasked with securing marketing and industry partnerships to increase the impact of artists’ releases in those markets, according to TuneCore.
Miller said: “As TuneCore continues to scale our global operations, it is paramount that we have experts on the ground who are able to best serve artists in their home markets. As Head of TuneCore, France, Noémie will help attract and retain self-releasing French-speaking artists with opportunities to develop their careers on their own terms.”
Lambert will also work alongside Believe and TuneCore‘s global marketing and communications teams to increase brand awareness in France, and will align the company’s local operations with the strategic objectives of Believe Group.
The exec brings more than a decade of music industry experience to the role, according to TuneCore.
She joins from Audio Network, where she served as Sync Manager, Branded Content & Ads, with responsibility for creative music supervision, licensing, and business development.
She began her career in music as a marketing and partnerships coordinator, EMEA, at Spotify France, before joining Universal Music France to develop its distribution platform Spinnup.
She then moved to Groover, where she worked on the company’s artist services and distribution platform, Groover Obsessions.
“AS HEAD OF TUNECORE, FRANCE, I AIM TO SOLIDIFY TUNECORE AS THE FIRST PLACE FRENCH ARTISTS THINK OF WHEN THEY WANT TO BUILD A SUSTAINABLE CAREER, BOTH AT HOME AND INTERNATIONALLY.”
Noémie Lambert, TuneCore
Lambert said: “Independent artists have never had more access to opportunities for success, but they have also never had to navigate a more complex industry to achieve success.
“As Head of TuneCore, France, I aim to solidify TuneCore as the first place French artists think of when they want to build a sustainable career, both at home and internationally.”
TuneCore said it has increasingly become the “platform of choice” for self-releasing artists in France, including Marseille rapper TK.
TK‘s track Coachella, a collaboration with GIMS, was released through TuneCore on August 14.
The track rose to No. 2 on YouTube‘s trending music chart in France, according to TuneCore.
GIMS topped both the album chart and the singles streaming chart in France in 2025, according to the official French charts compiled by industry body SNEP and the Official Charts Company.
Beaugendre had served as Head of TuneCore, France, since 2019, before he was named Regional Head of TuneCore, Europe, in May.
In that role he helped turn TuneCore France into the company’s second-largest business unit worldwide, according to TuneCore.
Beaugendre said: “Noémie’s genuine passion for developing independent artists has been evident throughout her entire career. I have spent years building TuneCore France into the premier distribution destination for independent French artists, and I feel confident that Noémie is the best person to ensure TuneCore remains the partner of choice for French artists seeking the best setup and opportunities to build their careers.”
Lambert‘s appointment follows a run of changes to TuneCore‘s international leadership team, including the promotion of Cyrus Chen to Regional Head of TuneCore, APAC, in May, and Andi Arya Dwi Putra’s appointment as Head of TuneCore, Indonesia, in July.
Miller was promoted from Chief Revenue Officer to Chief Business Officer in April.
France is the world’s sixth-largest recorded music market, generating recorded music revenues of $1.21 billion in 2025, up 3.9% YoY, according to SNEP.
TuneCore, which was acquired by Believe in 2015, distributes music to more than 150 download and streaming stores worldwide.
At a group level, Believe restructured its global organization in July, unifying its commercial division with its product, tech, and operations division.
The Paris-headquartered company operates in more than 50 countries, employs over 2,000 people, and generated more than $1 billion in revenue in 2024.
Believe and TuneCore also struck a global licensing partnership with AI music platform Suno on Tuesday (September 8).
The agreement covers “participating repertoire” from both companies, and arrives just over four months after Believe and TuneCore began blocking the distribution of tracks made on unlicensed AI platforms on April 30, Suno among them.Music Business Worldwide
