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Heidi O’Neill resigns from Spotify’s board after nearly nine years, days before starting as Lululemon CEO

Heidi O’Neill has resigned from Spotify‘s Board of Directors.

Her resignation took effect on Thursday (September 3), according to a filing with the US Securities and Exchange Commission published the same day.

Spotify said O’Neill‘s decision to resign was not due to any disagreement with the company.

O’Neill becomes Chief Executive Officer of Lululemon on September 8, five days after her Spotify exit took effect. She will also join the Lululemon board.

“Heidi has been part of Spotify‘s story since before we were a public company,” said Daniel Ek, Spotify‘s Founder and Executive Chairman, in a statement.

“For nearly nine years, she brought a rare instinct for consumers and brands, and her perspective genuinely shaped how we think.

“We’ll miss her, and I know she’ll do remarkable things at Lululemon.”

“For nearly nine years, she brought a rare instinct for consumers and brands, and her perspective genuinely shaped how we think.”

Daniel Ek, Spotify

Lululemon announced O’Neill’s appointment on April 22.

In April, a Lululemon spokesperson attributed the four-and-a-half-month gap between the announcement and her start date to an agreement O’Neill had signed with Nike, according to Bloomberg. The agreement barred her from working for a competitor for a set period.

She succeeds Calvin McDonald, who stepped down as Lululemon‘s CEO and as a director on January 31, 2026.

Meghan Frank and André Maestrini have run the company as interim co-CEOs since then.

lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” O’Neill said at the time.

“As I step into the CEO role in September, my job will be to build on that foundation – to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.

“I am humbled by the opportunity and energized by what the team is already building. I look forward to joining the company and helping to define and deliver the organization’s next chapter of success.”

Lululemon posted its fiscal Q2 results on September 3, the same day as the Spotify filing, reporting net revenue down 4% YoY to USD $2.4 billion in the three months to August 2.

The company also cut its full-year guidance and now expects 2026 net revenue of USD $10.35 billion to USD $10.5 billion.

“We look forward to welcoming our incoming CEO, Heidi O’Neill, next week as we begin an exciting new chapter for the company,” said André Maestrini, Lululemon‘s Interim Co-CEO, President, and Chief Commercial Officer.

Before Lululemon, O’Neill spent 26 years at Nike, leaving in September 2025, most recently as President of Consumer, Product and Brand.

Nike split that division into three areas reporting to CEO Elliott Hill in May 2025 and said O’Neill decided to retire as a result.

Earlier, as President of Consumer and Marketplace at Nike, she ran operations across more than 170 countries, according to Lululemon.

She also sits on the boards of Hyatt Hotels and Lithia Motors.


O’Neill had sat on the Spotify board since December 5, 2017, months before the firm went public via a direct listing in 2018.

At Spotify, O’Neill was classified as an independent director and sat on the board’s People Experience & Compensation Committee, chaired by Lead Independent Director Christopher Marshall, alongside Martin Lorentzon and Shishir Mehrotra.

Shareholders re-elected O’Neill and the 11 other members of Spotify‘s board at the company’s annual general meeting on April 15.

The Spotify board’s most recent change before O’Neill‘s departure came on January 1, 2026, when co-CEOs Alex Norström and Gustav Söderström joined it, as Daniel Ek moved into the Executive Chairman role.

Spotify‘s September 3 filing did not name a replacement for O’Neill, leaving the board with 11 directors.Music Business Worldwide

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