Music technology company AudioSalad has appointed Björn Sandber as its first Head of Commercial Marketing.
In the newly created role, Sandberg will lead AudioSalad’s artist and label marketing to provide clients with services and tools for audience development and streaming strategy. Sandberg, based in London, will report directly to CEO Iain Catling.
Sandberg joins AudioSalad from Domino Records, where he served as Head of Streaming. In that role, he led global commercial marketing strategy across the label’s roster, working on campaigns for acts including Arctic Monkeys, Franz Ferdinand and Wet Leg.
Prior to Domino, Sandberg held senior roles at FUGA as well as independent labels Marathon Artists and Thrill Jockey Records. His career began in Glasgow, where he worked as an A&R scout and artist manager. He is also an alumnus of Electric Honey, the student-run label at Stow College, which launched acts such as Biffy Clyro, Snow Patrol, and Belle & Sebastian.
“Björn’s experience and deep understanding of commercial marketing in today’s complex marketplace make him a tremendous addition to our team.”
Iain Catling, AudioSalad
Catling said: “Björn’s experience and deep understanding of commercial marketing in today’s complex marketplace make him a tremendous addition to our team. His expertise further strengthens our distribution capabilities as we continue building best-in-class services for artists, creators, and labels.”
Commenting on his appointment, Sandberg said: “I’m thrilled to join AudioSalad at such an exciting time. Throughout my career, I’ve focused on creating campaigns that put artists’ voices and values front and center. I believe artists are the true drivers of their creativity, and our role is to help bring their ideas to life and most importantly, back them every step of the way.”
“From the moment I met Iain, Tom [Deakin, Head of EMEA], and Patrick [Ferrell, Head of Business Development], it was clear that AudioSalad shared my passion for empowering independent artists and labels to realize their vision. I’m excited to be part of the next chapter in AudioSalad’s evolution and to help shape its future.”
AudioSalad, headquartered in New York with offices in Los Angeles, London and Tokyo, provides content management, analytics, delivery, and distribution services for artists, labels, rightsholders, and distributors. Its client roster includes ATO Records, Exceleration Music, Foundation Media, Mad Decent, Mushroom Group, NBCUniversal, Redeye, Secretly Distribution, Sparta (300 Entertainment), Stones Throw, and more.
The company was acquired by Nashville-headquartered music licensing/collection society SESAC Music Group in 2023. Since then, AudioSalad has continued to operate as a standalone business within SESAC, striking a wave of deals.
Three months following the acquisition, AudioSalad partnered with Redeye Worldwide, a North Carolina-based distribution and music services company. That same year, it teamed up with Tokyo-headquartered rights management and distribution company NexTone Corporation.
In 2025, AudioSalad partnered with Japanese music technology firm RecoChoku, giving it access to the latter’s local partners and distribution network in Japan.
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